Don Giovanni featured in integrated marketing campaign

Don Giovanna takes to the stage in a fury of high drama, hysterical comedy and magnificent music. The infamous womaniser is given one last chance to repent for his sins by the ghost of the Commendatore, but refusing to change his ways, he is mercilessly sucked down into hell by evil spirits.

To create maximum impact through the promotional materials, we developed an image combining the famous gates of hell with a hell-stricken sky (prominent features of the production set). The typeface was chosen to reflect the drama and upbeat tempo of the opera and the designs were featured on outdoor advertising and as a backdrop to the print and digital marketing components.

Video links and music clips were also placed in an e-flyer to wet the appetite and drive online ticket sales.

This is part of a series of integrated marketing campaigns that we have designed and delivered for WNO over the last 15 years.